Under the glittering lights of a Florence evening, Gucci made its epic return to where it all began for Cruise 2026—a nostalgic homecoming within the iconic Palazzo Settimanni. In this Renaissance city, the fashion house dropped a collection that mixed memories with movement, taking us on a style journey through time, heritage and pure imagination.
The star-studded guest list featured Paul Mescal, Charlotte Le Bon, Viola Davis, Yara Shahidi, Julia Garner, Jeff Goldblum, Mark Ronson, and other A-listers.
Florence—Gucci’s birthplace since 1921 when Guccio Gucci founded it—isn’t just another stop on their Cruise show circuit. It’s the brand’s eternal inspiration, a city whose name literally means to flower. In this layered canvas of art and history, the creative team gave Gucci’s DNA a fresh spin with modern luxury and sprezzatura—that effortless Italian cool that used to be just for Renaissance courtiers but now rules the fashion world.
The show, staged in Gucci’s living archive, was a time-traveling fashion feast: dramatic shoulders and flowing silhouettes mixed day and night vibes, while rich fabrics like brocade, layered lace, jacquard silk and velvet paid tribute to Florence’s textile legacy. The GG logo popped up throughout with bold style, while leather goods—nodding to both the brand and city’s roots—took exciting new forms. The debut of the Gucci Giglio bag, named after Florence’s signature lily, caused instant buzz. The vibe? Think polished meets rock star with that signature undone luxe feel.
Working with Pomellato, they dropped some seriously stunning jewelry pieces—leather meets gold meets diamonds in future heirloom status pieces.
As darkness fell, Gucci flipped the script on the usual finale: models stepped out from the Palazzo into the piazza, melting into the city streets that inspired them. It wasn’t just a show ending—it was like watching a love letter to Florence, craftsmanship, and the fashion house that keeps blooming from its roots.
Check out more photos of the celebrities attending the Gucci Cruise 2026 fashion show
Zhang Hao attends the Gucci Cruise 2026 fashion show at Gucci Archive on May 15, 2025 in Florence, Italy.
Mark Ronson, Kyra Kennedy and Derek Blasberg attend the Gucci Cruise 2026 fashion show at Gucci Archive on May 15, 2025 in Florence, Italy.
Aliocha Schneider and David Jonsson attend the Gucci Cruise 2026 fashion show at Gucci Archive on May 15, 2025 in Florence, Italy.
Marc Forne attends the Gucci Cruise 2026 fashion show at Gucci Archive on May 15, 2025 in Florence, Italy.
Erika Linder attends the Gucci Cruise 2026 fashion show at Gucci Archive on May 15, 2025 in Florence, Italy.
Jeff Goldblum attends the Gucci Cruise 2026 fashion show at Gucci Archive on May 15, 2025 in Florence, Italy.
Julia Garner attends the Gucci Cruise 2026 fashion show at Gucci Archive on May 15, 2025 in Florence, Italy.
Lee Jung-jae attends the Gucci Cruise 2026 fashion show at Gucci Archive on May 15, 2025 in Florence, Italy.
Aliocha Schneider attends the Gucci Cruise 2026 fashion show at Gucci Archive on May 15, 2025 in Florence, Italy.
Vanda Margraf attends the Gucci Cruise 2026 fashion show at Gucci Archive on May 15, 2025 in Florence, Italy.
David Jonsson attends the Gucci Cruise 2026 fashion show at Gucci Archive on May 15, 2025 in Florence, Italy.
Charlotte Le Bon attends the Gucci Cruise 2026 fashion show at Gucci Archive on May 15, 2025 in Florence, Italy.
Viola Davis attends the Gucci Cruise 2026 fashion show at Gucci Archive on May 15, 2025 in Florence, Italy.
Martina Scrinzi attends the Gucci Cruise 2026 fashion show at Gucci Archive on May 15, 2025 in Florence, Italy.
Paul Mescal attends the Gucci Cruise 2026 fashion show at Gucci Archive on May 15, 2025 in Florence, Italy.
Mark Ronson attends the Gucci Cruise 2026 fashion show at Gucci Archive on May 15, 2025 in Florence, Italy.
Zhang Linghe attends the Gucci Cruise 2026 fashion show at Gucci Archive on May 15, 2025 in Florence, Italy.
Yara Shahidi attends the Gucci Cruise 2026 fashion show at Gucci Archive on May 15, 2025 in Florence, Italy.
Zhang Hao attends the Gucci Cruise 2026 fashion show at Gucci Archive on May 15, 2025 in Florence, Italy.
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