To kick off Pride Weekend, onย Thursday, June 27, the midtownโs beloved W New York โ Times Square teamed up with Gaybors to presentย New York Cityโs first-ever Serve eventย to celebrate Pride. Fusing the worlds of luxury hospitality and entertainment, Serve Gotham City was a truly decadent evening with performances fromย Ru Paulโs Drag Raceย contestants, includingย Salina EsTitties,ย LaLa Ri,ย andย Mirage, as well as some of New Yorkโs favorites, includingย Lexington Banksย andย Izzy Uncut and Painted with Ravenโs first season winner Crimsyn.
In addition to iconic drag performances, W New York โ Times Square collaborated with long-time partnerย FANGย to bringย W Hotelsโ Global Pride Campaign,ย Take A Stace, to life through a custom curated gown. The gown (seen here, worn by Dahlia Sin) features 13 quotes from members of New Yorkโs LGBTQ+ community. The quotes capture what Pride in New York at The W means for them. The gown will be on display at W New York โ Times Square for a limited time before being offered for sale.

These activations and partnerships come as W New York โ Times Squareโs commitment to W Hotelsโ passion point, STANCE. The brand and the hotel have always taken a stance and have never been afraid to spark a conversation. This Pride Month, W New York โ Times Square is sparking connections and conversations and reflecting the core of W Hotelsโ guests have always loved โ inclusivity and taking a stance.
