Rihanna to headline 2023 Super Bowl halftime show

2 Min Read
Rihanna's 8th Album Artwork Reveal
Singer Rihanna at Rihanna's 8th album artwork reveal for "ANTI" at MAMA Gallery on October 7, 2015 in Los Angeles, California. (Photo by Christopher Polk/Getty Images for WESTBURY ROAD ENTERTAINMENT LLC)

On Sunday (Sep. 25, 2022), the NFL announced that Rihanna will be the 2023 Super Bowl halftime performer. Rihanna also made an announcement, posting a photo of herself holding a football with no caption.

Super Bowl LVII is scheduled for Feb. 12, 2023 in Glendale, Arizona. It is not yet known if Rihanna will have anyone else join her on stage. In the past, many artists have had special guests join them.

Roc Nation has a part in organizing the halftime show and is also Rihannaโ€™s management company.

Rapper Jay-Z, the head of Roc Nation, played an integral part in discovering Rihanna. After she auditioned in front of Jay-Z, he said, โ€œI knew she would be a star.โ€

In the NFLโ€™s announcement, they included a quote from Shawn โ€œJay-Zโ€ Carter.

โ€œRihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn,โ€ he said. โ€œA person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment.โ€

Rihanna Sephora loves Fenty Beauty by Rihanna launch event
Rihanna attends Sephora loves Fenty Beauty by Rihanna launch event on April 5, 2018 in Milan, Italy. (Photo by Getty Images)

Seth Dudowsky, NFL head of music, called Rihanna a โ€œonce in a generation artistโ€ and a โ€œcultural force.โ€

โ€œRihanna is an incredible recording artist who is a favorite for many millions of Apple Music customers around the world,โ€ said Oliver Schusser, Appleโ€™s vice president of Apple Music and Beats. โ€œWeโ€™re excited to partner with Rihanna, Roc Nation and the NFL to bring music and sports fans a momentous show โ€” what an incredible artist for the inaugural Apple Music Super Bowl Halftime Show.โ€

Apple is now the sponsor of the halftime show, replacing Pepsi, the longtime sponsor.

Since being discovered, Rihanna has won nine Grammy Awards, created her own makeup line and fashion label as well.


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