Rihanna is set to show her Savage x Fenty line at New York Fashion Week next month.
The singer will debut her lingerie line’s Spring/Summer 2019 collection at an undisclosed location in Brooklyn, following a see-now-buy-now format, with the products dropping immediately on the Savage x Fenty website, as well as a New York pop-up, followed by a Mall of America pop-up and two additional cities in the fall.
The girl knows how to market her stuff.
The show mark’s Rihanna’s return to the NYFW schedule. The singer had been showing her Fenty PUMA line at fashion week for a few seasons before taking a one-season break after her Spring/Summer 2018 show.
The Savage x Fenty presentation takes place on September 12 at 7.30 p.m. EDT. Vogue describes the show as “the unofficial closer of NYFW,” following the Marc Jacobs show at 6 p.m.
