Actor Ryan Gosling is the star of the Valigeria campaign for Gucci featuring the Gucci Savoy collection of luggage and accessories, shot by Glen Luchford and styled by Mel Ottenberg.
“Travel for Gucci was never purely physical,” creative director Alessandro Michele explains. “Gucci is the brand that accompanied the artists, writers, actors, and directors of Hollywood on their journeys… This is why I wanted the advertising campaign to recount a situationist dimension where the protagonist traverses a “non-place” that is first and foremost a mental place, the same as those who, in the past and present, choose Gucci because they grasp the significance of creativity used to build imaginary places. And it is for this reason that a Gucci suitcase appears as a magical suitcase.”
It’s the first fashion campaign for Gosling, who is also a brand ambassador for Swiss luxury watchmaker Tag Heuer.
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