The official Heels synopsis goes like this:
Written by Michael Waldron (Loki), with Mike O’Malley set as showrunner, Heels is about the men and women who chase their dreams in the world of small-town pro wrestling. Set in a close-knit Georgia community, it follows a family-owned wrestling promotion as two brothers and rivals — one of them played by Amell — war over their late father’s legacy. In the ring, somebody must play the good guy, and somebody must play their nemesis, the heel (Amell). But in the real world, those characters can be hard to live up to — or hard to leave behind.
In the ring, Amell’s Jack Spade is the charismatic villain, or heel, of the Duffy Wrestling Association (DWA). In the real world, he’s its hard-working owner, a husband and father trying to make ends meet while fighting to realize his impossible dreams. He has the mind of an artist in the body of a warrior, and a Steve Jobs-ian need for perfection — and for control. He says he’ll do whatever it takes to build the DWA into an empire. Will he go so far as to risk his marriage, or his relationship with his brother, Ace?
Ludwig’s Ace Spade is the beloved hero and star of the DWL. Things are more difficult in the real world, where he struggles to reconcile his town idol status with his insecurities and demons. He’s brash, cocky, and self-destructive — yet so damn charming and good-looking that you can almost forgive him. If he can keep it together, he’ll have a ticket out of Duffy and to the big time. But that’s a big if…
Former WWE Superstar CM Punk will have a role in the show as an adversary Amell’s character, and it could be a recurring role for the series.
This is Amell’s first series after the finale of The CW’s Arrow, where he played Oliver Queen.
Kelli Berglund, Alison Luff, Mary McCormack, Allen Maldonado, Chris Bauer, Robby Ramos, Treu Tucker, Roxton Garcia and James Harrison also star.