The Golden Globes ratings tank. Are award shows dead?

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Golden Globe Awards - Season 78

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NBC might be wondering this morning if that $60 million-a-year new deal for the Golden Globes it inked back in 2018 is really worth it. Especially this year.

The final numbers are in for the 78th annual Golden Globes, and they are limbo low. Lacking its clearly vital NFL lead-in, the semi-virtual and controversy-mired Tina Fey and Amy Poehler-hosted ceremony snagged a 1.5 rating among adults 18-49 and 6.9 million viewers on Sunday, according to Nielsen.

That’s an all-time low in the demo for the Hollywood Foreign Press Association-hosted show and a near-low in viewership. Only the 2008 show, which was a press conference due to the writers strike, did worse in recent times in terms of sets of eyeballs. That Globes pulled in an audience of 6.03 million. The least-watched Globes for NBC ever is the 3.6 million that tuned in back in 1995, one year after the network had the ceremony back again.

As for the 18-49s, the previous low was that 2008 press conference show with its 1.7 result. As far as actual Globes shows, with presenters, ballrooms and all (which the 2021 show had even with Covid-19 safety protocols), the ratings low was the 4.7 that the Ricky Gervais-hosted 2020 show received.

Via Deadline

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