It Ends With Us has been a mixed bag for Blake Lively, the movieโs star and co-producer. Based on Colleen Hooverโs bestseller, the film is a box office hit and Livelyโs highest-grossing movie. But instead of boosting her career, the press tour seems to have hurt her reputation.
Rumors of an on-set clash with director/co-star Justin Baldoni and some poorly received marketing moves have caused issues. Now, a source says Lively is โupsetโ about how things turned out. No surprise there.
โShe initially felt very vulnerable and upset,โ an unnamed source told People about a month after the movieโs premiere. โDuring the promotion of the movie, not one day went by when she was not in the news in an unfavorable light. Sheโs just not used to this kind of drama.โ

The insider added that Lively was โpretty surprised at the backlash and dramaโ and that the story โfelt out of control to her.โ Before this, Livelyโs biggest controversy was probably her and Ryan Reynoldsโ choice to have their wedding on a former plantation. This didnโt cause much fuss, as itโs not a huge deal by Hollywood standards, and they apologized.
Lively herself hasnโt spoken about any of the IEWU-related uproar except for a post about domestic violence that seemed to address the talk. Her co-star, Brandon Sklenar, did stand up for her and all the women involved in the movie.

The source also clarified that Lively, whoโs been laying low and off social media lately, isnโt giving up. Sheโs got A Simple Favor 2 coming up, and she โenjoys working and will continue to push forward projects that sheโs excited about.โ If sheโd saved the hair care brand promo for the ASF2 press tour, it might have been a big hit. That movieโs perfect for tie-in promos.