The actor, 22, replaces supermodel Gigi Hadid, who had a long-running association with Hilfiger.
In Paris this time, the latest occasion was to launch Hilfiger’s see-now-buy-now collection with Zendaya, dubbed TommyXZendaya.Embed from Getty Images
The design duo enlisted model-of-the-moment Winnie Harlow, 24, a favorite of the brand who is continuing her runway reign after strutting for Victoria’s Secret.
“I was inspired by these incredible women,” Zendaya told The Hollywood Reporter backstage ahead of the show. “It was a turning point in the industry and the point where black women were finally seen. In some ways, it’s why all of these beautiful young girls are here now, and we wanted to pay tribute to these iconic women.”
“Without them, we wouldn’t be here, without them taking those steps and opening those doors, so it’s about honoring them and appreciating them as well,” she continued. “And we’re just having fun!”
The show closed with the legendary 70-year-old singer Grace Jones.
Grace Jones, 70, made a catwalk cameo, dancing to her own song “Pull Up to The Bumper,” and the presentation ended with a sea of women wearing matching denim and tees, singing “We Are Family.”
Zendaya used feminist icon Grace after saying her clothing line was an “ode to female empowerment”.
She told Vogue: “The most important thing to me is that these clothes feel timeless, and whoever puts it on feels powerful and confident.”