The filing, listed under “STYLES, Harry Edward” states the “nature of business” as “wholesale of perfume and cosmetics.”
The company is named Pleased As Holdings Limited. Harry is listed as Director alongside Emma Spring, who has been the singer’s executive assistant for years.
Harry is the face of Gucci’s Mémoire d’une Odeur campaign and says he likes his fragrances to have some “emotion” behind them.
Harry previously said: “I like a fragrance that has some emotion behind it. The triggering of memories from smell is really strong for everyone. My mother has always worn the same perfume. It smells like roman candles and jasmine. So like anytime I smell it, I feel like a kid again. I feel like everyone has those.”
The star’s unofficial collaboration with Gucci started back in 2015 when he wore a floral suit from the label on the red carpet at an awards show.