It wasn’t hard to figure out who this week’s Instahottie would be (with a little assist from X) when these pics dropped, so say hello to Jude Bellingham.
Bellingham just scored the hottest goal of his career, and he didn’t have to touch a ball to do it.
The 23-year-old Real Madrid midfielder is officially the new star of Calvin Klein‘s global underwear campaign. The brand’s tagline, “the icon underneath,” is doing a lot of heavy lifting. So is Jude.
Shot and directed by Oliver Hadlee Pearch in Madrid, the campaign has Bellingham modeling pieces from the Icon Cotton Stretch collection: classic boxer briefs, low-rise trunks, and the limited-edition Shine Trunk, complete with a sleek metallic waistband. Because apparently the abs weren’t sparkly enough.
Calvin Klein has been teasing us for more than a week. The brand posted glimpses of a man wearing nothing but its signature white underwear, with the camera slowly panning up an athletic physique before stopping just short of showing his face. The faceless video, along with a billboard in New York, came with the caption “The Next Icon. Coming Soon.” Rude. But effective.
The internet did not handle it calmly. After the preview circulated on October 27, one fan on X declared, “I am wetter than water.” Another joked that every footballer winds up modeling Calvin Klein underwear sooner or later. A tradition we fully support.
Jude is joining a very exclusive club. Jeremy Allen White and Bad Bunny both broke the internet in their Calvin Klein boxer briefs before him. That’s quite the locker room.
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And this isn’t his first time stripping down for the cameras. Back in 2024, he fronted Kim Kardashian’s SKIMS under the tagline “The best in football meets the best of underwear.” Kim even launched a Jude Bellingham Essentials range, with boxers going for around £20 a pair.
Clearly, the man knows his angles.
Between Real Madrid, England duty and now Calvin Klein billboards, Bellingham is having a very good year. We’ll be over here refreshing his Instagram. Strictly for research purposes.
