Now Reading
Perfume Brand Jo Malone Apologizes After Cutting John Boyega From Commercial He Originally Directed and Starred In

Perfume Brand Jo Malone Apologizes After Cutting John Boyega From Commercial He Originally Directed and Starred In

John Boyega Jo Malone

British perfume brand Jo Malone has apologized to actor John Boyega after cutting him out of the Chinese version of an aftershave advert he helped create, starred in, and directed.

Jo Malone London said in a statement to The Hollywood Reporter that the ad, which was designed for Chinese audiences, was a misstep and has been removed.

The recreated ad – which originally featured Boyega walking around the Peckham area of London he grew up in – replaced the Star Wars actor with Chinese star Liu Haoran.

In a statement, Jo Malone said: “We deeply apologize for what, on our end, was a mistake in the local execution of the John Boyega campaign.

John Boyega Jo Malone
Photo via Jo Malone

“John is a tremendous artist with great personal vision and direction. The concept for the film was based on John’s personal experiences and should not have been replicated.”

READ MORE: Check Out More John Boyega News

The British perfume retailer also said that it recognized “this was painful and offense was caused.”

“We respect John, and support our partners and fans globally. We are taking this misstep very seriously and we are working together as a brand to do better moving forward.”

See Also
Oprah's 2020 Vision: Your Life In Focus Tour Opening Remarks - Denver, CO

Below is the original ad:



FROM OUR PARTNERS

Lady Gaga drops a new video for the latest single off of Chromatica, “911.” WATCH! [OMG BLOG]

★ NYU student confronts cops not wearing masks in subway. They respond by calling him “Karen.” WATCH! [Towleroad]

Trevor Noah selling Bel Air mansion for $22 million. Take a look inside! [Evil Beet Gossip]

Jerry Falwell Jr. found drunk and bleeding after falling down the stairs in his home. [Curt and Frank]

Andy Murray is open to the renaming Margaret Court Arena, marrying Roger Federer. [Kenneth in the 212]

★ Travel back in time and see the fashion from the ’70s and ’80s Emmy Awards. [Go Fug Yourself]

Charlize Theron: “I haven’t dated anybody for over five years” (since Sean Penn). [Celebitchy]

★ You have to check out John Duff‘s “Hokie Pokie” which Is the gay “WAP.” [Boy Culture]


Support Socialite Life when you shop on Amazon using this link or when you click any of our affiliate links. You won’t have to go to the store, and we’ll receive a little commission.

Copyright ©2020, MJP Content Labs, LLC. All Rights Reserved.

Scroll To Top
X