What a coincidence that this launched on Amazon Prime Day.
Personal care products make up billions of dollars in the annual global economy and celebrity endorsements make up a big part of that.
These days, though, it’s about much more than a celebrity endorsed product—consumers want a celebrity made product. Stars like Rihanna, Kim Kardashian and Kylie Jenner have made billions of dollars off of the cosmetic industry in the last couple of years alone.
Now Lady Gaga has launched her own beauty line — Haus Laboratories.
The products will be sold together and retail for $49 per collection (with six collections in total), with three duo sets (two lip liners for $26, two lip glosses for $32 and two shimmer powders for $36) available for a limited time only.
And, while they won’t ship in September, you will be able to place pre-orders through exclusive retailer Amazon beginning today, also known as Prime Day.
These are some of the products that you can now pre-order:
HAUS LABORATORIES Limited-Time: Glam Attack Liquid Shimmer Powder Duo
HAUS LABORATORIES Limited-Time: RIP Lip Liner Duo
HAUS LABORATORIES HAUS of Collections, 3 pieces: All-Over Color, Lip Gloss, Lip Liner
HAUS LABORATORIES Limited-Time: Le Riot Lip Gloss Duo
What are you waiting for? You know you want a few of the HAUS Laboratories items!