These days, it’s difficult to imagine Ryan Reynolds seriously being serious, given that he’s grown synonymous with Deadpool and deadpan, sarcastic humor.
He keeps that reputation flying in a new ad for his own liquor brand, Aviation Gin. “Can you ever really go too far for your company?” he wonders after illustrating the various ways that he’s gone taken his own dedication to the brand way too far.
By that time, Reynolds has claimed that he’s “committed to blowing every single bottle personally” for a signature edition of the liquor.
Add engraving-by-hand to that order and some teary eyes from the leading man before the full joke is revealed.
Watch the video below.
via Uproxx
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