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Shawn Mendes is the face of Tommy Hilfigerโs โClassics Rebornโ Summer 2022 campaign.
The โIn My Bloodโ hitmaker flaunted his toned torso in a pair of low-rise jeans with his Hilfiger branded underwear poking out of the top of his waist for the eye-popping shoot.
In a statement, the Canadian pop hunk said: โIโve always been inspired by Tommy and the iconic brand he built, and Iโm excited to share our journey together with my fans.
โEveryone has a role to play in creating a more sustainable future and Iโm inspired to see what we can achieve.โ
The topless snaps are all to draw attention to the fashion house and singerโs Play It Forward sustainability initiative.
Shawn, 23, is set to don custom Hilfiger pieces from the sustainable brand on his โWonder: The World Tourโ, plus they are pledging a whopping $1 million to โoffset the environmental impact of the tour.โ
The โStitchesโ hitmaker is also set to have a hand in helping to design Hilfigerโs upcoming Spring 2023 capsule collection, made from โrecycled and new material innovationsโ.
Shawn โ who wore Tommy Hilfiger to the Met Gala earlier this month โ added: โI look forward to learning from each other, exploring how creative reimagination can have a positive effect on the fashion industry, and sharing what living more sustainably means to me.โ