Shawn Mendes puts toned torso on display for Tommy Hilfiger campaign

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Shawn Mendes is the face of Tommy Hilfigerโ€˜s โ€˜Classics Rebornโ€™ Summer 2022 campaign.

The โ€˜In My Bloodโ€™ hitmaker flaunted his toned torso in a pair of low-rise jeans with his Hilfiger branded underwear poking out of the top of his waist for the eye-popping shoot.

In a statement, the Canadian pop hunk said: โ€œIโ€™ve always been inspired by Tommy and the iconic brand he built, and Iโ€™m excited to share our journey together with my fans.

โ€œEveryone has a role to play in creating a more sustainable future and Iโ€™m inspired to see what we can achieve.โ€

The topless snaps are all to draw attention to the fashion house and singerโ€™s Play It Forward sustainability initiative.

Shawn, 23, is set to don custom Hilfiger pieces from the sustainable brand on his โ€˜Wonder: The World Tourโ€™, plus they are pledging a whopping $1 million to โ€œoffset the environmental impact of the tour.โ€

The โ€˜Stitchesโ€™ hitmaker is also set to have a hand in helping to design Hilfigerโ€™s upcoming Spring 2023 capsule collection, made from โ€œrecycled and new material innovationsโ€.

Shawn โ€“ who wore Tommy Hilfiger to the Met Gala earlier this month โ€“ added: โ€œI look forward to learning from each other, exploring how creative reimagination can have a positive effect on the fashion industry, and sharing what living more sustainably means to me.โ€


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