Kendall Jenner launches 818 tequila brand, and it has already won awards

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Kendall Jenner 2016 Victoria's Secret Fashion Show in Paris - Hair & Makeup

Kendall Jenner is venturing into new Kardashian territory โ€” tequila! She is finally ready to introduce what sheโ€™s been working on.

KJ announced her new tequila line Tuesday (Feb. 15, 2021) โ€” which sheโ€™s dubbed 818, the area code in Calabasas โ€” while going on to explain the years-long journey sheโ€™s been on to get to make what she considers the best spirit.

She wrote on Instagram, โ€œafter dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously and WINNING (๐Ÿฅณ) ..3.5 years later i think weโ€™ve done it!โ€

Kendall added this too โ€ฆ โ€œthis is all weโ€™ve been drinking for the last year and i canโ€™t wait for everyone else to get their hands on this to enjoy it as much as we do! @drink818 coming soon ๐Ÿฅƒ๐Ÿคคโ€

She attached a video of herself doing a taste test, which appears to have led to a final approval of her new product. There are also photos of her and friends downing her concoction, plus photos of a bunch of harvested agave plants.

This isnโ€™t a total shocker, BTW โ€” thereโ€™ve been subtle hints โ€ฆ especially based on photos she posted from a recent getaway down to Mexico.

It also looks like 818โ€™s been in a bunch of tequila competitions recently (winning several) โ€ฆ but has yet to hit the market widely. Up until now, there was a ton of buzz over 818 โ€” but no one knew how to get it, when it would officially launch or who was behind it.

Kendall Jenner's 818 tequila

The tequila, in a savvy marketing move, was submitted anonymously to spirits competitionsโ€ฆ and it won theย 2020 Worldโ€™s Best Reposadoย title from the World Tequila Awards. The judges raved that the spirit had โ€œan earthy nose which hints at pecan pie, sweet potato and caramel. A sweet and smoky body with some oaky influence, vanilla, and more sweetness on the finish as cinnamon ice cream comes through.โ€ The submitting party was named as K & Soda.

Kendallโ€™s mom, Kris Jenner, is singing her daughterโ€™s praises.

โ€œKenny! I am so so proud of you and the years of work and love youโ€™ve put in to @drink818!! So excited for this!!!โ€ Kris, 65, posted on social media shortly after the brand launched.