Kendall Jenner is venturing into new Kardashian territory โ tequila! She is finally ready to introduce what sheโs been working on.
KJ announced her new tequila line Tuesday (Feb. 15, 2021) โ which sheโs dubbed 818, the area code in Calabasas โ while going on to explain the years-long journey sheโs been on to get to make what she considers the best spirit.
She wrote on Instagram, โafter dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously and WINNING (๐ฅณ) ..3.5 years later i think weโve done it!โ
Kendall added this too โฆ โthis is all weโve been drinking for the last year and i canโt wait for everyone else to get their hands on this to enjoy it as much as we do! @drink818 coming soon ๐ฅ๐คคโ
She attached a video of herself doing a taste test, which appears to have led to a final approval of her new product. There are also photos of her and friends downing her concoction, plus photos of a bunch of harvested agave plants.
This isnโt a total shocker, BTW โ thereโve been subtle hints โฆ especially based on photos she posted from a recent getaway down to Mexico.
It also looks like 818โs been in a bunch of tequila competitions recently (winning several) โฆ but has yet to hit the market widely. Up until now, there was a ton of buzz over 818 โ but no one knew how to get it, when it would officially launch or who was behind it.

The tequila, in a savvy marketing move, was submitted anonymously to spirits competitionsโฆ and it won theย 2020 Worldโs Best Reposadoย title from the World Tequila Awards. The judges raved that the spirit had โan earthy nose which hints at pecan pie, sweet potato and caramel. A sweet and smoky body with some oaky influence, vanilla, and more sweetness on the finish as cinnamon ice cream comes through.โ The submitting party was named as K & Soda.
Kendallโs mom, Kris Jenner, is singing her daughterโs praises.
โKenny! I am so so proud of you and the years of work and love youโve put in to @drink818!! So excited for this!!!โ Kris, 65, posted on social media shortly after the brand launched.