Calvin Klein has begun the rollout of its much-anticipated Spring/Summer 2023 campaign — and among the stars appearing scantily clad in support of this season’s collection is actor, producer and director Michael B. Jordan.
Shot by legendary photographers Mert & Marcus, the campaign marks Jordan’s first time working with Calvin Klein. Styled in the brand’s Calvin Klein 1996 athletic and modern cotton performance underwear styles, the visuals “reinforce his discipline and uncompromising commitment to his craft,” per the brand.
The campaign debuts today and can be seen on Calvin Klein billboards in both New York and Los Angeles on Houston Street and La Cienega, respectively. Jordan also shared the images with his 20.5 million followers on Instagram in a joint post with Calvin Klein that included a brief caption calling it, “The debut.” The full Calvin Klein spring campaign hits March 15.
The entire spring campaign will be revealed on March 15, 2023.
Check out Michael B. Jordan in his Calvins
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