Canadian cannabis Canopy Growth announced that it was partnering with rapper and countryman Drake to launch the More Life Growth Co., a fully licensed cannabis producer in Drake’s hometown of Toronto.
As part of the deal, the More Life brand will be a wholly-owned subsidiary of Canopy with Drake holding a 60% ownership interest in the brand and Canopy holding the other 40%.
As part of the partnership, More Life will have access to Drake’s intellectual property, presumably his music, in promotion of the brand.
“The opportunity to partner with a world-class company like Canopy Growth on a global scale is really exciting,” said Aubrey “Drake” Graham. “The idea of being able to build something special in an industry that is ever growing has been inspiring. More Life and More Blessing.”
Drake is just the latest of a list of artists and celebrities who have partnered with Canadian cannabis companies since the country approved the use of recreational marijuana.
Earlier this year, lifestyle guru Martha Stewart joined Canopy as an adviser to develop a line of pot-based products for humans and animals.
Rapper Snoop Dogg has also partnered with Canopy through a unit called Tweed.
Canopy and Drake said the venture, called More Life Growth Co, would be “centered around wellness, discovery and overall personal growth.”