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Drake Is Getting Into the Cannabis Business in a Big Way With More Life Growth Co.

Drake Is Getting Into the Cannabis Business in a Big Way With More Life Growth Co.

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Canadian cannabis Canopy Growth announced that it was partnering with rapper and countryman Drake to launch the More Life Growth Co., a fully licensed cannabis producer in Drake’s hometown of Toronto.

As part of the deal, the More Life brand will be a wholly-owned subsidiary of Canopy with Drake holding a 60% ownership interest in the brand and Canopy holding the other 40%.

As part of the partnership, More Life will have access to Drake’s intellectual property, presumably his music, in promotion of the brand.

2013 MTV Video Music Awards - Arrivals
Drake attends the 2013 MTV Video Music Awards at the Barclays Center on August 25, 2013 in the Brooklyn borough of New York City. (Photo by Getty Images)

“The opportunity to partner with a world-class company like Canopy Growth on a global scale is really exciting,” said Aubrey “Drake” Graham. “The idea of being able to build something special in an industry that is ever growing has been inspiring. More Life and More Blessing.”

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Drake is just the latest of a list of artists and celebrities who have partnered with Canadian cannabis companies since the country approved the use of recreational marijuana.

Earlier this year, lifestyle guru Martha Stewart joined Canopy as an adviser to develop a line of pot-based products for humans and animals.

Rapper Snoop Dogg has also partnered with Canopy through a unit called Tweed.

LA Premiere Of HBO's "Euphoria" - Arrivals
Drake attends the LA Premiere of HBO’s “Euphoria” at The Cinerama Dome on June 04, 2019 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images)

Canopy and Drake said the venture, called More Life Growth Co, would be “centered around wellness, discovery and overall personal growth.”

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