Lady Gaga launched her new beauty brand, Haus Laboratories, with a “Haus Party” for 500 guests on Monday night (September 16, 2019) in Santa Monica.
The pop star invited influencers and friends to party in Barker Hangar, where she DJ’d and spoke about the power of makeup before.
Her debut line includes a six-product collection, which includes eyeliners, lip liners, stickers and eyeshadow shimmers in various shades, available at HausLabs.com and on Amazon ($16-$49).
She recently talked with Allure magazine about the creation and rollout of Haus Laboratories, her new beauty brand, and how she doesn’t want to limit her line to the confines of the gender binary. “I would like all gender identities to know very clearly that they are included, and never exploited, ever,” she said.
Lady Gaga further explored a hypothetical scenario in which a young customer came to their parents with a desire to wear makeup.
“I want that little boy at home that might like to be called a girl to say, ‘Mommy, I want to wear Dynasty. It’s a Glam Attack,'” she said. “And then Mommy goes, ‘Oh, my son wants to be called a girl, and he wants the Glam Attack.’ And then she goes and she gets it for him. And he uses it. And then there’s a bond.”
Gaga added that she wants the parallels drawn between her music career and her new beauty line to clearly show her passion and support for the LGBTQ community, citing kids using her public image as a diving off point for coming out.
“I have heard those stories so many times, over and over, for all of the years that I have been in this business. And I want the same thing…to happen with this company. If I’m not changing people’s lives, what are we doing here?”
