The Duchess of Sussex’s return to Instagram could see her earning “$1 million and up” per product post, a similar fee commanded by the Kardashian family, an expert has suggested.
Meghan Markle first announced that she was returning to the social media platform in an interview with The Cut last year, two years after her and the Duke of Sussex’s official account @sussexroyal was deactivated.
She told the magazine then: “Do you want to know a secret? I’m getting back on Instagram.”
Earlier this month, an unverified Instagram account with the handle @meghan appeared on the platform, with a picture of pink flowers as the profile picture. According to multiple reports, the account belongs to the duchess.
The account has amassed 88.4k followers at the time of writing, although it has no posts and does not follow anyone. A source close to the Sussexes’ team was quoted by The Mail on Sundays saying: “Yes, that’s her. Expect an announcement very soon. She’s coming back.”
Social media expert and advisor Eric Schiffer also told the newspaper that Meghan’s return to Instagram will not “surprise anyone,” adding that the duchess now has a new talent manager and social media is “the next logical step.”
In April, Meghan signed with major talent agency WME, representing some of Hollywood’s biggest stars, including Rihanna, Dwayne “The Rock” Johnson, and Matt Damon.
Ari Emanuel will reportedly represent the royal, whose client list includes Mark Wahlberg, Martin Scorsese, and Charlize Theron.
Schiffer, who advises reality stars from the Real Housewives of Beverly Hills and case members from the US version of Dragon’s Den, predicted that Meghan’s Instagram account will “quickly become one of the most followed accounts on Instagram.”
He added: “You have celebrities like the Kardashians who can command US$1m (£790k) and up for a single post promoting a product. There is no reason Meghan couldn’t be earning those sorts of fees.”
However, the royal would have to be careful to “avoid being seen to be hawking every product under the sun,” the expert warned. He expected Meghan to “align with quality brands and companies” that match her own beliefs.