Olivia Jade at Risk of Losing Her Beauty Trademarks Because of Her Bad Punctuation

Miu von Furstenberg 2 Min Read
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Olivia Jade Anastasia Karanikolaou For Oh Polly Valentine's Day Launch
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Oh, the irony of it all!

Lori Loughlin’s daughter, Olivia Jade, could lose her trademark applications after they were returned due to a number of reasons, including misuse of punctuation.

Olivia’s applications for “Olivia Jade Beauty” and “Olivia Jade” were sent back to the social media influencer because the language for her beauty kits containing moisturizer and concealer was too broad, according to a report published by Page Six.

“Proper punctuation in identifications is necessary to delineate explicitly each product or service within a list and to avoid ambiguity,” according to the U.S. Patent and Trademark Office. “Commas, semicolons and apostrophes are the only punctuation that should be used.”

Olivia has time to resubmit the applications, but the Trademark Office requests that she return them in a timely manner or the applications will be abandoned.

The applications were returned days after her parents were charged in the college admission scam for allegedly paying $500,000 to secure Olivia admission to the University of Southern California.


Olivia Jade has already lost her partnership with Sephora. Olivia Jade had released a palette with the beauty brand last year.

“After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately,” a Sephora spokesperson told Refinery29 earlier this month.

And while Olivia Jade remains officially enrolled at USC, the influencer is said to have no plans of returning.

The decision comes after her parents were outed for allegedly paying $500,000 to make it appear that her and her sister had been coxswain rowing team recruits to guarantee their admission there.

Lori Loughlin and Mossimo Giannulli were arrested and released on $1 million bond each; both Olivia Jade's mom and dad are due back in court April 3.

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