The Game of Thrones and Bodyguard actor was photographed by Jonas Lindstroem for the campaign, which shows Madden seated on a rooftop dressed in Calvin Klein jeans and a white T-shirt, which launches July 1, 2021. “It’s been an exciting opportunity to partner with Calvin Klein on this new launch,” Madden told WWD.
On the partnership, the Scottish actor told GQ in a statement, “I’ve always been a fan of Calvin Klein and having the opportunity to partner with the brand on the launch of their new fragrance, Calvin Klein Defy, has been an exciting adventure.”
Defy is the American brand’s first standalone men’s fragrance in almost 10 years, following 2012’s Encounter.
According to WWD, the eau de toilette, which is aimed at millennial males, is a fresh, woody fragrance featuring a blend of citrus, bergamot and fresh lavender absolute, with heart notes of vetiver oil and base notes of amber.
The fragrance comes as an eau do toilette, with prices ranging from $49 for the 30-ml, to $114 for the 200-ml. There is also a 50-ml size, priced at $70, and a 100-ml costing $88.