Tom Hiddleston isn’t giving away any plot details or spoilers for the upcoming Disney+ series Loki in his first interview about the series with Empire Magazine. That said, he did give audiences some tantalizing clues about what to expect from the series and how it will dig into Loki’s shape-shifting and trickster nature.
Speaking with Empire, Hiddleston went into how the series will really play with who Loki is and how that can be a bit of a moving target. And the actual title card for the series, with the name “Loki” written in ever-changing different fonts, is somewhat of a clue to this theme.

“I want to preserve the freshness of the show for when it emerges, but something to think about is the [show’s] logo, which seems to refresh and restore … The font of how Loki is spelled out seems to keep changing shape. Loki is the quintessential shapeshifter,” Hiddleston stated. “His mercurial nature is that you don’t know whether, across the MCU, he’s a hero or a villain or an anti-hero. You don’t know whether you can trust him. He literally and physically changes shape into an Asgardian guard, or into Captain America repeatedly. Thor talks about how he could change into a snake.”
As for Loki’s shapeshifting nature nature, which will be explored on the show, may also refer to Loki as a person in addition to the magical elements.

“I think that shapeshifting logo might give you an idea that Loki, the show, is about identity, and about integrating the disparate fragments of the many selves that he can be, and perhaps the many selves that we are,” Hiddleston said. “I thought it was very exciting because I’ve always found Loki a very complex construct. Who is this character who can wear so many masks, and changes shape, and seems to change his external feeling on a sixpence?”
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In the interview, via Digital Spy, Hiddleston also touched on those persistent James Bond rumors. “What can I say that you don’t already know?” he pondered when asked about becoming the next Bond.

“It’s interesting in itself that I’ve suddenly become very aware of what I’m saying, is it not? Because there’s something about what I’m saying that becomes the story. Not for you, but for the world outside. Whatever I say, I’ve found, generated more questions,” he said.
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