Kanye West looks as if he is planning on expanding his Yeezy brand to include beauty and skincare products.
The rapper currently produces clothing and shoes as part of his brand but he has recently filed legal documents to trademark the Yeezy name in make-up, face masks, nail polish, shaving cream, deodorant, aromatherapy pillows and much more, TMZ reports.
Earlier this year, Kanye was officially described as a billionaire, and is reportedly worth $1.26 billion after he provided documents to Forbes magazine, which proved his fortune by giving an ”authentic numeric look into Kanye, Inc”.
He will be following in the footsteps of his wife Kim Kardashian’s KKW Beauty line and sister-in-law Kylie Jenner’s popular Kylie Cosmetics, which includes Khloe Kardashian’s Koko Kollection.
However, back in 2017, Kanye has tried to go this route before and filed similar documents to lock up the rights to “DONDA brand cosmetics” which is named after his mother, but it didn’t get finalized.
No word as of yet on when Kanye plans to to launch the new lines of products.
- Quick Drag: Trixie Mattel’s Latest Cosmetic Collection is Ready for Takeoff
- Carlos Alcaraz Covers Vanity Fair, Talks Injury, Mental Health, and His Rivalry With Jannik Sinner
- Suzie Toot Fully Lets Loose on Her New US Tour
- Celeb Snaps: Lily Collins and Charlie McDowell at The King’s Trust, Plus Maura Higgins, Pedro Pascal, Noah Beck, and More
- Vin Diesel Announces “Fast & Furious” TV Series Coming to Peacock — and Teases Four Shows
- Quick Drag: Trixie Mattel and Jinkx Monsoon Play with Dolls
- Hudson Williams’ Glam Team Member Defends His Met Gala Makeup: “Taking a Risk Always Comes at a Cost”
- Tom Brady Gets Sweet Revenge on Kevin Hart, Roasts Comedian Over Cheating Scandal With Wife Eniko
DISCLAIMER: We only feature things that we love. If you buy something through our posts, we may get a small share of the sale.
