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Kanye West Is Expanding Yeezy to Include Beauty, Skincare and Perfume Products

Kanye West Is Expanding Yeezy to Include Beauty, Skincare and Perfume Products

Kanye West Yeezy Season 3 - Runway

Kanye West looks as if he is planning on expanding his Yeezy brand to include beauty and skincare products.

The rapper currently produces clothing and shoes as part of his brand but he has recently filed legal documents to trademark the Yeezy name in make-up, face masks, nail polish, shaving cream, deodorant, aromatherapy pillows and much more, TMZ reports.

Kanye West attends Fast Company Innovation Festival - Day 3 Arrivals
Kanye West attends the Fast Company Innovation Festival – Day 3 Arrivals on November 07, 2019 in New York City. (Photo by Brad Barket/Getty Images for Fast Company)

Earlier this year, Kanye was officially described as a billionaire, and is reportedly worth $1.26 billion after he provided documents to Forbes magazine, which proved his fortune by giving an ”authentic numeric look into Kanye, Inc”.

He will be following in the footsteps of his wife Kim Kardashian’s KKW Beauty line and sister-in-law Kylie Jenner’s popular Kylie Cosmetics, which includes Khloe Kardashian’s Koko Kollection.

Kanye West attends Vogue 95th Anniversary Party
Kanye West attends Vogue 95th Anniversary Party on October 3, 2015 in Paris, France. (Photo by Victor Boyko/Getty Images for Vogue)

However, back in 2017, Kanye has tried to go this route before and filed similar documents to lock up the rights to “DONDA brand cosmetics” which is named after his mother, but it didn’t get finalized.

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No word as of yet on when Kanye plans to to launch the new lines of products.


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