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Taylor Swift’s ‘folklore’ Album Is a Certified Smash Hit

Taylor Swift’s ‘folklore’ Album Is a Certified Smash Hit

Taylor Swift 2018 American Music Awards - Fixed Show

Taylor Swift‘s new album folklore has broken a slew of streaming records.

The 30-year-old singer’s new record folklore was released at short notice – but that hasn’t stopped the album from entering the record books.

folklore sold over 1.3 million copies around the world within the first 24 hours of its release. The album broke records on Spotify, Apple Music, and Amazon Music.

Taylor Swift 2018 American Music Awards - Fixed Show
Taylor Swift performs onstage during the 2018 American Music Awards at Microsoft Theater on October 9, 2018 in Los Angeles, California. (Photo by Frederick M. Brown/Getty Images)

From Forbes:

The pop star’s eighth studio album blasted off with approximately 80 million global Spotify streams. That’s the biggest album debut for a female artist in Spotify history, surpassing Ariana Grande’s thank u, next, which bowed with 70.2 million streams in 2019. It’s also the biggest streaming debut of 2020, surpassing Juice WRLD’s Legends Never Die, which racked up 73 million plays in its first day just two weeks ago.

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Roughly 44 million of folklore’s first-day Spotify streams came from the United States, per HITS Daily Double. That’s a sizable bump over Swift’s last album, Lover, which earned 29 million U.S. streams in its first day. folklore owned the top 16 spots on the U.S. Spotify chart, with “The 1” fittingly taking first place with 4.175 million streams, the biggest U.S. debut for any song by a female artist in history.

Taylor Swift 2014 iHeartRadio Music Festival - Night 1 - Backstage
Taylor Swift attends the 2014 iHeartRadio Music Festival at the MGM Grand Garden Arena on September 19, 2014 in Las Vegas, Nevada. (Photo by Getty Images)

Swift also claimed eight of the top 10 slots on the global Spotify chart, where “cardigan” ruled the roost with 7.742 million streams, the biggest single-day play count for any song released this year. (The Weeknd still claims the biggest single-day streaming total of 2020 with “Blinding Lights,” which was released as a single in November and earned 8.453 million streams upon the release of After Hours on March 20.) Swift is no stranger to super-sized Spotify debuts; the lead singles off her last two albums, Lover’s “ME!” and Reputation’s “Look What You Made Me Do,” both debuted with over 7.9 million global streams in 2019 and 2017, respectively.



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