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The world record egg upended Super Bowl Sunday marketing with a note about mental health

The world record egg upended Super Bowl Sunday marketing with a note about mental health

The world record egg upended Super Bowl Sunday marketing with a note about mental health 1

Every once in a while, a marketing gimmick manages to surprise. And on a Super Bowl Sunday when the Big Game’s signature commercials were nostalgia-heavy, tech-skeptical, and overall less than stellar, one of the messages that made the biggest impact came from one very small egg.

We begin with an egg — or rather, a specific photo of an egg. A month ago, said photo became a viral internet phenomenon after an anonymous Instagram user posted it to the account world_record_egg. The account’s sole purpose, at least at the time, was to unseat billionaire makeup mogul Kylie Jenner as the record holder for the world’s most-liked Instagram photo.

(via Vox)

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