Justin Bieber’s Guide for Fans to Help Him Game Spotify and Apple Music to Make ‘Yummy’ Number 1

3 Min Read
Justin Bieber

Justin Bieber REALLY wants his new single, the mediocre โ€œYummyโ€ to reach number one on the charts.

So much so, thatโ€™s he gave his fans a guide on how to manipulate the streaming services to help him do so. Heโ€™s so shady!

A number of the moves utilized here are entirely expected from an artist like Bieber, such as joining TikTok and launching an official โ€œYummyโ€ game. Other methods, however, have received scrutiny.

Among the more skeptically viewed promo efforts are the release of signed โ€œYummyโ€ CD variants, the release of seven different โ€œYummyโ€ videos, promotional interactions with fans online, and promo involving photos of babies.

Justin Bieber
Justin Bieber attends the John Elliott front row during New York Fashion Week: The Shows on September 6, 2018 in New York City. (Photo by Getty Images)

Bieber also appeared to share, but later deleted, a repost on IG in which specific fan-made instructions were given on how to best stream the new song to ensure higher stats on major platforms.

The post instructed fans to, among other things, โ€œcreate a playlist with โ€˜Yummyโ€™ on repeatโ€ with the intention of letting said playlist ride while one sleeps. The instructions also included the suggestion of utilizing a VPN service for those overseas.

The post originated from the seemingly fan-operated IG account @outlyning and includes multiple slides under the heading, โ€œHow to Get โ€˜Yummyโ€™ to #1.โ€

โ€œ1. Create a playlist with โ€œYummyโ€ on repeat and stream it. Donโ€™t mute it! Play at low volume. Let it play while you sleep. If you are not from the U.S. you can download a VNP app. Set the VPN to US and then create a Spotify account.

  1. Buy the song on iTunes. Buy the song multiple times on Justinโ€™s website.
  2. Donโ€™t repost the video, link it instead. Stream on YouTube: log out of your account, donโ€™t skip ads, donโ€™t mute it, donโ€™t repeat: refresh!!โ€

Even Scooter Braun, manager to Bieber and other leading pop voices, has joined the campaign. In since-deleted remarks shared in response to a fan, Braun and others alluded to chart rules about mass-purchasing by a single user.

#Sad.

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